If you are a business owner, many, if not most, of your customers have one or more social media accounts. If you're not already set up with a profile for your company, what's stopping you? Read on to gather the tips you need to get started in social media to market your company successfully.
Set up a blog and regularly update it. Make sure any promotion or sale you are having is posted to your blog. Also post updates containing information about vital news, such as changes in your operating hours, closings and new locations opening up. Ensure these are also posted on your blog.
It is important to remember to frequently add new and different content to your twitter feed. Be sure to tweet tips and helpful suggestions to help promote your business. Mixing both fun and factual tweets together will keep your audience focused on your feed.
Figure out what it means to have a conversation. A lot of people forget that when a company writes a review they would like have a conversation with them. Respond to any of your customers' reviews and have a conversation with them. Show interest in their needs, and design your next campaign or product according to what you have learned about your customers.
Make a plan before you go forth in social media marketing. What kind of layout do you want? Who is going to manage your page? Like other marketing campaign, create a timeline to accomplish any goals. Stay dedicated and continue to refine your plan.
Because it takes awhile to truly master the art of social media marketing, it may be necessary to start off small and slowly expand. Have knowledge about what your competition utilizes for their particular social media marketing tactics, and copy them until you discover what works best for you. You can analyze their profiles, the information they post and any promotional ideas that they use.
Be sure you have your website set up so that your visitors can “Like” you and follow your activities via social media. People are practically addicted to these social media sites. Many will check in multiple times daily and this gives them instant access to your business!
It takes time and research to put together an effective plan for using social media as a marketing tool. It is extremely unlikely that you will have thousands of followers on your first days. While it is possible to create an “instant hit” that goes viral within hours, that is not the norm. So be patient and the followers will come over time.
Use plenty of social media buttons. Things like RSS feeds and other widgets should be visible on every social site you own. You might also link every social profile to each other and ask people to join you on multiple sites.
Write new posts on Twitter as often as possible so that your updates do not get buried in your followers' feeds. Also, make sure that you focus on volume when you are dealing with Twitter. Use Twitter's character limits to your advantage, and split one event or update into several small updates.
Add a tag when you post on twitter. Tags show up after the “#” symbol. This will allow any updates you have to show up in feeds of people that have subscribed to particular groups. Use specific keywords in your tags to increase your visibility and bring in new followers.
You want to be sure that all of your ads are visible and in places that can be seen by anyone. If steps aren't taken to ensure the ads are positioned where you want them, it is possible the ads will not get any attention, and therefore not generate any business.
Update your social network profiles when you post new content on your blog. This process alerts readers following your blog that there is news on your site that they may want to check out.
You should think about promoting free goodies through your social marketing efforts. I can't think of a single person I know who wouldn't love to get something for free, so it's a great technique for drawing in new followers. Just choose what free product or service you are going to offer, and then visit a number of the most heavily followed social media profiles for freebies and put up the link to where individuals can come for it.
Offer discounts exclusively to people who join your page to encourage customers to “like” it on Facebook or follow it on Twitter. This will help your followers to feel like they belong to a special club, and it will give them incentive to purchase more of your products as well.
Use social media to research new products and to get feedback on current products. Many of the people that follow you and are fans will enjoy letting their opinions out so they can be heard. They give insight as to what they are looking for and what they want, and the best thing is it's free to do.
Promote coupons on your social media accounts that are time-sensitive. That makes things seem urgent; people are going to be more likely to pay attention if they don't wish to miss out. You will also benefit from playing within the social context here. One friend will alert another friend of the offer and so on.
Facebook contests can be quite popular. Many consumers will find the opportunity to win a prize for free exciting. Contests can help you use this feeling in your brand, along with helping entice people to visit your page. Contests are also great ways to emphasize your latest products and attract customer interest.
By now, you should realize how effective social media marketing can be. This not only allows for your current customers to boost your business's customer base but also lets the world see what you offer. Try some of these social media sites to see how they can help your business.